PPC Technical Account Director

A growth-mindset is expected, and essential. With targets and OKRs focused on client-retention, revenue retention and portfolio growth. Innovation in multi-channel strategy is key, able to connect teams around our group to support up-sell and cross-sell opportunities.

In addition to your client-focused duties, your role extends to overseeing and supporting junior team members, fostering collaboration to provide valuable insights and actions. As a Technical Account Director, you also carry the mantle of coaching, mentoring, and developing junior talent, while delivering regular training sessions to enhance the team's and the organisation's collective skills.

Crucially, as a Technical Account Director, you serve as the primary point of escalation and are revered as the subject matter expert. You are expected to provide a solutions-oriented approach to client concerns and provide structured feedback to your team and operations. You maintain a constant thirst for industry knowledge and developments, ensuring you remain at the forefront of industry trends, consistently striving for excellence, and innovating new products to address client needs and departmental growth.

The ideal candidate for this role possesses an unwavering commitment to detail, a deep-seated passion for the digital marketing industry, and a strong team-oriented mindset.

• Have weekly catch ups with Snr TAMs toprioritise and organise work within the team to support growth and client satisfaction
• Run weekly account review sessions with the pod, focusing on PPC strategy and technical aspects as they relate to revenue retention and growth efforts
• Run regular training sessions with the pod to ensure continual knowledge sharing
•  Help create a strategy and provide direction on underperforming or accounts of concern. Aim to directly solve any issues to prevent escalations, aligning with client retention objectives
• Help the team identify upsell opportunities within paid search tosupport revenue growth within the existing client portfolio
• Be involved in team members quarterly/biannual/annual client renewal meetings and assist with the preparation of any decks
• Attend ADS meetings for accounts as required addressing potential client issues to maintain client satisfaction and retention
• Look to bridge the gap between PPC and SEO by helping to align strategies between paid and organic and identifying potential for upsell opportunities
• Maintain a strong relationship with Google and Microsoft, having fortnightly update calls on developments and issues. Feed back as appropriate to the pod and Paid Management team
• Facilitate any training/updates off the back of the info fed to you by Google. Arrange any training facilitated by Google with Ops Managers
• Identify skill gaps within the team and providing a solution to support team development and client satisfaction. Highlight training requirements to the Operations Manager
• Provide feedback to the team on their communication; internally and externally. let Operations Managers know of any development areas and lead by example
• Share feedback with wider teams when an account is performing well
• Provide innovative solutions to problems, don’t pass on the problem
• Escalate client concerns as needed to address issues promptly, demonstrating commitment to client satisfaction
• Encourage and celebrate innovative thinking/ideas with a view to improving ways of working and to discover growth opportunities
• Provide structured feedback to the Ops Manager for 121’s to support their development, aligning with team leadership responsibilities
• Work with Ops managers to ensure content of any PDPs are fit for purpose
• Join quarterly reviews to provide technical feedback for the pod and review progress on OKRs
• Conduct technical assessments for all those in the pod – 3 and 6 month for new starters or those newly promoted and annually for everyone else
• Support the Operations team with interviewing candidates providing feedback on their technical ability
• Support the Head of Paid Media with TAM requests, new business decks and pitches
• Run regular training sessions with the pod to ensure continual knowledge sharing 

• Demonstrate strong people skills and be a go to person for both colleagues and management
• Be comfortable in both giving feedback, in a constructive and professional manner and receiving feedback
• Ensure your internal brand is strong and you're seen in a positive light. Present yourself well and lead by example
• Ability to remain calm and professional in all situations
• Be credible - never assume the answer to a question. Ensure any statements you make, both internally and to clients, can be backed up with data and/or evidence
• Act as subject matter expert answering complex data related inquiries from key internal and external stakeholders
• The ability to relay technical issues to a non-technical audience

• Minimum of 5 years of senior-level experience in PPC roles within a search agency
• Advanced knowledge of data manipulation, with a clear understanding and application of data downloading, formatting, and analysis
• Proven track record of independently building client roadmaps, advising on strategy in line with agreed KPIs, and achieving client growth and retention
• Demonstrated expertise in developing both standard client roadmaps and testing roadmaps for innovative campaign strategies
• Extensive experience in managing large and complex client accounts, both within and outside of Google and Microsoft channels
• Strong proficiency in Excel at an advanced level
• Mastery of various interfaces such as Google Ads, Microsoft Ads, and similar platforms
• Maintains all relevant Google and Microsoft certifications
• Possesses a relevant degree or equivalent educational experience
• Demonstrated expertise in online privacy, technical best practices, and digital measurement
• Exceptional team collaboration skills, fostering a positive and productive team environment
• Provides concrete evidence of client growth through successful campaigns and strategies implemented