Media and Programmatic Account Manager

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Hybrid Working in one of the following locations:-, Leeds, Manchester

Operational

£35,000 - £45,000

Paid Media

Vacancies
Media and Programmatic Account Manager

About Us

We’re IDHL.

With over 20 years’ experience under our belt, we’d say we know a thing or two about all things digital.

Our portfolio of services span performance marketing, website development, eCommerce, and data intelligence. But we’re more than just a digital agency; we're our client's key partner in growth.

Joining our performance division, you’ll be part of a team of SEO experts and paid media trailblazers. Working across outreach, technical SEO, digital PR, social media and more – there’s not a part of performance marketing we don’t deliver.

Our superpower is helping ambitious brands accelerate their growth in the digital economy, and we work with some pretty cool clients like Costa, tombola, and Lights4fun.

But what’s in it for you?

Aside from working with some of the best in the business (there are nearly 400 of us across IDHL), we offer a variety of benefits all aimed at making your life that little bit sweeter:

Performance-based bonus schemes
26 days holiday plus bank holidays and a birthday lie-in
Two additional days for wellbeing and a volunteering day
Additional annual leave purchase scheme or trade leave you don’t use for extra salary
Hybrid working (a mix of office and home-based for many of our roles)
Flexible working scheme
Financial support from Salary Finance and Bippit
Company pension scheme and health care cash plan
Private health care dependent on length of service
Clear training and progression programme
Free mortgage advice from experts
Regular company events and awards
Employee perks portal
Plus many more, visit our careers page for more details

Invested in your growth.

Personal and professional development are core to life at IDHL. Harnessing potential, we’ll endeavour to support your career aspirations with our training programmes and personalised development plans.

Inclusivity matters to us.

We want our workplace to reflect the diversity of the world we live in. At IDHL, we foster an inclusive environment where every team member feels heard, supported, and valued. We aim to attract, develop, and retain the very best people irrespective of background, beliefs, or personal characteristics.

About The Role

As a Media and Programmatic Account Manager, you will be responsible for campaign activation, optimisation, measurement and reporting, acting as the client technical contact during their campaign lifecycle. Working with multiple core IDHL teams to activate media plans created by our strategic teams, identify opportunities to grow our client activity and campaigns, work with other channel experts to identify opportunity for client upsells, and working to ensure at all times we are leaders in the programmatic space. You will be an expert in DSPs such as StackAdapt, and have extensive experience in working with programmatic partners from an activation perspective.

Main Accountabilities

Manage, plan, execute and optimise Programmatic campaigns, ensuring delivery against KPIs
Develop and implement strategies to meet client objectives and KPIs, ensuring optimal campaign performance
Collaborate with internal teams such as media planners, creative, and analytics teams to ensure campaign alignment and performance
Create, analyse, and report on programmatic campaign performance, providing insights and recommendations for optimisation
Continuously monitor campaign performance, making data-driven decisions to improve efficiency and ROI
Conduct A/B testing on creative and targeting strategies to drive performance improvements
Stay up-to-date with industry trends and emerging programmatic technologies, bringing new opportunities to the team
Manage budgets effectively, ensuring optimal use of client spend across channels
Ensure compliance with industry standards and data privacy regulations, including GDPR
Experience with audience segmentation, targeting, and bid management
Work closely with programmatic partners to develop strategies, optimisation roadmaps, creative, attribution models etc
Work in tandem with other IDHL departments such as Studio, Strategy, Performance and Intelligence

Core Knowledge and Skills

Essential

Familiarity with programmatic TV, audio, or other emerging media types
Expertise in using DSPs such as DV360, The Trade Desk, or similar platform
Strong analytical skills with the ability to interpret complex data sets and extract actionable insights
Solid understanding of media planning fundamentals, including audience targeting and cross-channel strategy
Familiarity with digital advertising metrics such as CTR, CPA, CPM, and ROAS
Strong communication skills for internal and external stakeholder management
Proficient in Excel and other reporting tools for campaign data analysis
Consistently deliver against client KPIs, including, but not limited to, CPM, CPA, and ROAS
Maintain a campaign accuracy rate of 100%, eliminating errors in budget allocation and pacing
A proactive, problem-solving attitude and the ability to work independently and as part of a team

Desirable

Experience with third-party data integration and DMP's
Familiarity with Google Analytics, Adobe Analytics, or other web analytics platforms
Experience working with creative teams to develop assets that perform well in programmatic environments
Understanding of data privacy laws (e.g., GDPR) and their impact on digital advertising

Qualification/Experience Requirements

Likely 3+ years of relevant programmatic experience, including client management within a digital agency
Proven track record of managing and optimising programmatic campaigns
Experience in working with and managing junior team members
Knowledge of or experience in other media channels (e.g., social, search) is desirable but not essential

Any other relevant information

Work closely with the media strategy and creative teams and contribute to client meetings where programmatic insights are required
Regular opportunities to learn and grow in other areas of digital media
This is a hybrid role split between home and office working, ensuring you work from your contracted office on the relevant allocated day (Manchester Wednesday, Leeds Thursday)
At this time, we are unable to provide visa sponsorship. Candidates must be authorised to work in the United Kingdom without the need for employer sponsorship.

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