Programmatic Executive

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Hybrid Working in one of the following locations:-, Leeds, Manchester

Operational

£24,000 - £28,000 Plus Performance Based Bonus

Paid Media

Vacancies
Programmatic Executive

About Us

We’re IDHL.

With over 20 years’ experience under our belt, we’d say we know a thing or two about all things digital.

Our portfolio of services span performance marketing, website development, eCommerce, and data intelligence. But we’re more than just a digital agency; we're our client's key partner in growth.

Joining our performance division, you’ll be part of a team of SEO experts and paid media trailblazers. Working across outreach, technical SEO, digital PR, social media and more – there’s not a part of performance marketing we don’t deliver.

Our superpower is helping ambitious brands accelerate their growth in the digital economy, and we work with some pretty cool clients like Costa, tombola, and Lights4fun.

But what’s in it for you?

Aside from working with some of the best in the business (there are nearly 400 of us across IDHL), we offer a variety of benefits all aimed at making your life that little bit sweeter:

Performance-based bonus schemes
26 days holiday plus bank holidays and a birthday lie-in
Two additional days for wellbeing and a volunteering day
Additional annual leave purchase scheme or trade leave you don’t use for extra salary
Hybrid working (a mix of office and home-based for many of our roles)
Flexible working scheme
Financial support from Salary Finance and Bippit
Company pension scheme and health care cash plan
Private health care dependent on length of service
Clear training and progression programme
Free mortgage advice from experts
Regular company events and awards
Employee perks portal
Plus many more, visit our careers page for more details

Invested in your growth.

Personal and professional development are core to life at IDHL. Harnessing potential, we’ll endeavour to support your career aspirations with our training programmes and personalised development plans.

Inclusivity matters to us.

We want our workplace to reflect the diversity of the world we live in. At IDHL, we foster an inclusive environment where every team member feels heard, supported, and valued. We aim to attract, develop, and retain the very best people irrespective of background, beliefs, or personal characteristics.

About The Role

As a Programmatic Executive, you will be responsible for the day-to-day optimisation and management of programmatic campaigns across various platforms, ensuring performance objectives are met or exceeded. You will work closely with the media planning and creative teams to develop, execute, and optimise campaigns that drive growth for our clients. This role requires a keen analytical mind, a strong understanding of programmatic advertising, and the ability to collaborate across teams to deliver best-in-class media solutions.

The ideal candidate will have a minimum of 1-2 years' experience working in a digital agency, with specialised knowledge in programmatic optimisation. You will follow a T-shaped employee structure, being an expert in programmatic strategies and optimisation while maintaining a fundamental understanding of media planning, digital advertising, analytics, and creative.

Main Accountabilities

Manage the day-to-day execution and optimisation of programmatic media campaigns, ensuring delivery against KPIs
Collaborate with internal teams such as media planners, creative, and analytics teams to ensure campaign alignment and performance
Use programmatic platforms to build, launch, and optimise campaigns across display, video, native, and other media types
Analyse campaign performance and provide actionable insights, making optimisation recommendations based on performance data
Conduct A/B testing on creative and targeting strategies to drive performance improvements
Stay up-to-date with industry trends and emerging programmatic technologies, bringing new opportunities to the team
Prepare reports and present insights to internal teams and clients, ensuring clarity and accuracy
Manage budgets effectively, ensuring optimal use of client spend across channels
Provide support in media planning and strategy, contributing to broader campaign planning when necessary
Ensure compliance with industry standards and data privacy regulations, including GDPR

Core Knowledge & Skills

Essential

Minimum of 1-2 years of programmatic campaign management experience within a digital agency
Expertise in using DSPs (Demand-Side Platforms) such as DV360, The Trade Desk, or similar platforms
Strong analytical skills with the ability to interpret complex data sets and extract actionable insights
Solid understanding of media planning fundamentals, including audience targeting and cross-channel strategy
Familiarity with digital advertising metrics such as CTR, CPA, CPM, and ROAS
Strong communication skills for internal and external stakeholder management
Proficient in Excel and other reporting tools for campaign data analysis
Consistently deliver against client KPIs, including, but not limited to, CPM, CPA, and ROAS
Maintain a campaign accuracy rate of 100%, eliminating errors in budget allocation and pacing

Desirable

Experience with third-party data integration and DMPs (Data Management Platforms)
Basic knowledge of HTML5 for troubleshooting creative assets
Familiarity with Google Analytics, Adobe Analytics, or other web analytics platforms
Experience working with creative teams to develop assets that perform well in programmatic environments
Understanding of data privacy laws (e.g., GDPR) and their impact on digital advertising

Qualification/Experience Requirements

Essential

1-2 years of relevant programmatic experience within a digital agency
Proven track record of managing and optimising programmatic campaigns

Desirable

Google Ads and/or Facebook Blueprint certifications
Knowledge of or experience in other media channels (e.g., social, search)

Outline of typical goals and OKR's for the role

Ensure Time Tracker is 100% complete by the end of each day
All relevant technical certs to be completed and up to date - complete a minimum of 1 certifications per month if expired or due to expire
Contribute to the agency’s media strategy discussions, adding programmatic insights and suggestions for future growth

Other Relevant Information

Work closely with the media strategy and creative teams, and contribute to client meetings where programmatic insights are required
Regular opportunities to learn and grow in other areas of digital media
This is a hybrid role split between home and office working, ensuring you work from your contracted office on the relevant allocated day (Harrogate Tuesday, Manchester Wednesday, Leeds Thursday)

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