PPC Technical Account Manager

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Hybrid Working in one of the following locations:-, Leeds, Harrogate, Manchester

Operational

£34,000 - £45,000

Paid Media

Vacancies
PPC Technical Account Manager

About Us

We’re IDHL.

With over 20 years’ experience under our belt, we’d say we know a thing or two about all things digital.

Our portfolio of services span performance marketing, website development, eCommerce, and data intelligence. But we’re more than just a digital agency; we're our client's key partner in growth.

Joining our performance division, you’ll be part of a team of SEO experts and paid media trailblazers. Working across outreach, technical SEO, digital PR, social media and more – there’s not a part of performance marketing we don’t deliver.

Our superpower is helping ambitious brands accelerate their growth in the digital economy, and we work with some pretty cool clients like Costa, tombola, and Lights4fun.

But what’s in it for you?

Aside from working with some of the best in the business (there are nearly 400 of us across IDHL), we offer a variety of benefits all aimed at making your life that little bit sweeter:

Performance-based bonus schemes
26 days holiday plus bank holidays and a birthday lie-in
Two additional days for wellbeing and a volunteering day
Additional annual leave purchase scheme or trade leave you don’t use for extra salary
Hybrid working (a mix of office and home-based for many of our roles)
Flexible working scheme
Financial support from Salary Finance and Bippit
Company pension scheme and health care cash plan
Private health care dependent on length of service
Clear training and progression programme
Free mortgage advice from experts
Regular company events and awards
Employee perks portal
Plus many more, visit our careers page for more details

Invested in your growth.

Personal and professional development are core to life at IDHL. Harnessing potential, we’ll endeavour to support your career aspirations with our training programmes and personalised development plans.

Inclusivity matters to us.

We want our workplace to reflect the diversity of the world we live in. At IDHL, we foster an inclusive environment where every team member feels heard, supported, and valued. We aim to attract, develop, and retain the very best people irrespective of background, beliefs, or personal characteristics.

About The Role

Your role as PPC Technical Account Manager:

As a PPC Technical Account Manager, you’ll play a key role in managing a portfolio of clients across multiple platforms and a variety of budgets.

In addition to client work, the PPC Technical Account Manager is responsible for coaching, mentoring and developing the junior team.

Anyone coming into this role will be supported fully from both a technical and operational aspect and will have the opportunity to help shape the products we use, the way we communicate and how we deliver Paid products to our clients.

Main Accountabilities

Manage a portfolio of clients’ paid search campaigns, across multiple networks
Conduct calls with clients and sales to discuss and plan campaigns
Setup, implement, track and optimise PPC campaigns across several search engines and markets
Undertake and be responsible for keyword research, analysis and strategy
Provide cost estimates and ensure robust budget management
Ad Copy writing and testing
Tracking setup (including tracking codes generation, goals and funnels setup)
Prepare and deliver monthly reports & attend monthly progress meetings with clients
Analyse PPC campaign performance and recommend next steps
Understand the objectives of, and participate in creating quarterly reports, client decks and future roadmaps in line with the agreed KPI’s
You will work closely with other teams within the organisation to ensure we deliver consistently across the board
Delegate appropriate tasks to Executives

Core Knowledge and Skills

High levels of organisation, determination and persistence
The ability to delegate tasks and support executives to make sure all tasks are completed to deadlines
Excellent written and verbal communication skills and a strong customer service ethos with the ability to build lasting relationships
Demonstrate consistent and meticulous attention to detail
A strong understanding of audience and targeting skills
Strong time management skills to ensure deadlines are consistently met and proactively managed
A strong ability to work within a team and independently
Strong leadership skills and lead by example
A positive, can-do attitude and the ability to seek out opportunities in order to develop knowledge
Be a technical point of contact and confidently share knowledge
Display exceptional traits of ownership and accountability
Be a confident presenter – frequently reflecting on opportunities to develop and share experience with the team
Continuously support peers and mentor/coach those less experienced in the team
Confidently manage medium to large-sized clients, delegating tasks appropriately.
Passionate, with a keen drive for the industry e.g. day to day and/or industry changes.
Proactively improve performance on accounts, through knowledge and skill.
Be able to implement solutions based on advanced knowledge of common metrics within paid media.

Qualification/Experience Requirements

Considerable experience in a PPC role within a search agency
Advanced knowledge of data manipulation, with a clear understanding and application of data downloading, formatting and analysis
Experience in confidently building roadmaps and advise clients on strategy in line with agreed KPI’s and without guidance or support
Demonstratable experience in identifying new development opportunities to improve service
Strong knowledge of Excel
Experience in search, display, video and shopping campaigns
Be a master of different interfaces such as Google Ads, Microsoft etc
Completion of the core Google Ads certificates

Outline of typical goals and OKR's for the role:

Meet monthly targets

Achieve 95% TAM renewal rate
Allocate time effectively to keep within the available hours for your accounts
Maintain productivity at 65%

Support your peers and the team

Collaborate closely with Executives to jointly deliver accurate and timely client reports, meeting reporting deadlines as a shared responsibility
Complete any TAM requests assigned to you by the due date
Delegate all appropriate tasks to Executives and provide clarity and guidance for all tasks delegated
Identify Exec Knowledge gaps and provide training and support

This is a hybrid role split between home and office working, ensuring you work from your contracted office on the relevant allocated day (Harrogate Tuesday, Manchester Wednesday, Leeds Thursday).

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