About Us

Who are equation?

The go-to specialist agency for all things paid. Unrestricted by sector, we work with clients to deliver conversions through a no-nonsense approach. From PPC to Remarketing, Shopping to Programmatic, CRO to UX, we create campaigns that perform.

As part of idhl – Prolific North’s #1 Digital Agency 2022 and 2023 - equation is one of the agencies that form this award-winning Group.

What are the benefits of working with us?

Employee well-being is high on our agenda. Our people are at the heart of everything we do and make us who we are. Ensuring you’re always well looked after, we offer:

  • Performance based bonus schemes
  • 26 days holiday plus bank holidays and a birthday lie-in
  • Two additional days for wellbeing and a volunteering day
  • Additional annual leave purchase scheme
  • Hybrid working (a mix of office and home based for many of our roles)
  • Flexible working scheme
  • Company pension scheme and health care cash plan
  • Private health care dependent on length of service
  • Clear training and progression programme
  • Regular company events and awards
  • Employee perks portal
  • Plus many more, visit our careers page for more details

Training and Development 
  
Investing in our people is of the utmost importance to us. Harnessing potential, we want to improve your job satisfaction and endeavour to support your career aspirations with our training and development programme.

We’re continually striving to be an inclusive employer, one that provides equal opportunity and fair access that enables us to attract, develop, and retain the very best people irrespective of background, beliefs, or personal characteristics.  We believe it is our differences that come together and make us stronger and successful as an organisation.

About The Role

Your role as PPC Technical Account Manager:

As a PPC Technical Account Manager, you’ll play a key role in managing a portfolio of clients across multiple platforms and a variety of budgets.

In addition to client work, the PPC Technical Account Manager is responsible for coaching, mentoring and developing the junior team.

Anyone coming into this role will be supported fully from both a technical and operational aspect and will have the opportunity to help shape the products we use, the way we communicate and how we deliver Paid products to our clients.

This role will be available to start from April 2024.

Main Accountabilities

  • Manage a portfolio of clients’ paid search campaigns, across multiple networks
  • Conduct calls with clients and sales to discuss and plan campaigns
  • Setup, implement, track and optimise PPC campaigns across several search engines and markets
  • Undertake and be responsible for keyword research, analysis and strategy
  • Provide cost estimates and ensure robust budget management
  • Ad Copy writing and testing
  • Tracking setup (including tracking codes generation, goals and funnels setup)
  • Prepare and deliver monthly reports & attend monthly progress meetings with clients
  • Analyse PPC campaign performance and recommend next steps
  • Understand the objectives of, and participate in creating quarterly reports, client decks and future roadmaps in line with the agreed KPI’s 
  • You will work closely with other teams within the organisation to ensure we deliver consistently across the board
  • Delegate appropriate tasks to Executives

Core Knowledge and Skills

  • High levels of organisation, determination and persistence
  • The ability to delegate tasks and support executives to make sure all tasks are completed to deadlines
  • Excellent written and verbal communication skills and a strong customer service ethos with the ability to build lasting relationships
  • Demonstrate consistent and meticulous attention to detail
  • A strong understanding of audience and targeting skills
  • Strong time management skills to ensure deadlines are consistently met and proactively managed
  • A strong ability to work within a team and independently
  • Strong leadership skills and lead by example
  • A positive, can-do attitude and the ability to seek out opportunities in order to develop knowledge
  • Be a technical point of contact and confidently share knowledge
  • Display exceptional traits of ownership and accountability
  • Be a confident presenter – frequently reflecting on opportunities to develop and share experience with the team
  • Continuously support peers and mentor/coach those less experienced in the team
  • Confidently manage medium to large-sized clients, delegating tasks appropriately.
  • Passionate, with a keen drive for the industry e.g. day to day and/or industry changes
  • Proactively improve performance on accounts, through knowledge and skill.
  • Be able to implement solutions based on advanced knowledge of common metrics within paid media.

Qualification/Experience Requirements

  • Considerable experience in a PPC role within a search agency
  • Advanced knowledge of data manipulation, with a clear understanding and application of data downloading, formatting and analysis
  • Experience in confidently building roadmaps and advise clients on strategy in line with agreed KPI’s and without guidance or support
  • Demonstratable experience in identifying new development opportunities to improve service
  • Strong knowledge of Excel
  • Experience in search, display, video and shopping campaigns
  • Be a master of different interfaces such as Google Ads, Microsoft etc 
  • Completion of the core Google Ads certificates
Outline of typical goals and OKR's for the role:

Meet monthly targets

  • Achieve 95% TAM renewal rate
  • Allocate time effectively to keep within the available hours for your accounts
  • Maintain productivity at 65%

Support your peers and the team

  • Collaborate closely with Executives to jointly deliver accurate and timely client reports, meeting reporting deadlines as a shared responsibility
  • Complete any TAM requests assigned to you by the due date
  • Delegate all appropriate tasks to Executives and provide clarity and guidance for all tasks delegated
  • Identify Exec Knowledge gaps and provide training and support

This is a hybrid role split between home and office working, ensuring you work from your contracted office on the relevant allocated day (Harrogate Tuesday, Manchester Wednesday, Leeds Thursday).

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