Digital PR Account Executive

With over 20 years’ experience under our belt, we’d say we know a thing or two about all things digital.

Our portfolio of services span performance marketing, website development, eCommerce, and data intelligence. But we’re more than just a digital agency; we're our client's key partner in growth.

Joining our performance division, you’ll be part of a team of SEO experts and paid media trailblazers. Working across outreach, technical SEO, digital PR, social media and more – there’s not a part of performance marketing we don’t deliver.

Our superpower is helping ambitious brands accelerate their growth in the digital economy, and we work with some pretty cool clients like Costa, tombola, and Lights4fun.

But what’s in it for you?

Aside from working with some of the best in the business (there are nearly 400 of us across IDHL), we offer a variety of benefits all aimed at making your life that little bit sweeter:

• Performance-based bonus schemes
• 26 days holiday plus bank holidays and a birthday lie-in
• Two additional days for wellbeing and a volunteering day
• Additional annual leave purchase scheme or trade leave you don’t use for extra salary
• Hybrid working (a mix of office and home-based for many of our roles)
• Flexible working scheme
• Financial support from Salary Finance and Bippit
• Company pension scheme and health care cash plan
• Private health care dependent on length of service
• Clear training and progression programme
• Free mortgage advice from experts
• Regular company events and awards
• Employee perks portal
• Plus many more, visit our careers page for more details

Invested in your growth.

Personal and professional development are core to life at IDHL. Harnessing potential, we’ll endeavour to support your career aspirations with our training programmes and personalised development plans.

Inclusivity matters to us.

We want our workplace to reflect the diversity of the world we live in. At IDHL, we foster an inclusive environment where every team member feels heard, supported, and valued. We aim to attract, develop, and retain the very best people irrespective of background, beliefs, or personal characteristics.

As an Account Executive, you will be expected to support on various different client accounts with brainstorming, writing up concepts and campaign plans, campaign research, and writing content (for onsite and the press). You may also be asked to lead on some smaller projects if you feel ready to do so. 

You’ll also be expected to prepare well-researched media lists and pitch stories via email.  

Keeping on top of what’s being talked about in the news and on social media is key for this role, as it will help you come up with good campaign ideas.

Furthermore, keeping account managers up to date on your activity and results, meeting deadlines and completing admin are tasks (such as timesheets) are also expected. 

Account Executive's also typically get involved in some client communication such as preparing detailed reports and status updates and providing updates on calls when relevant or appropriate. 

Core Skills 

• Motivated and determined – to do your best and drive great results whether working alone or with colleagues 
• Consistent – both with results and the quality of your work 
• Resilient – not allowing yourself to be disheartened by slow results weeks or limited media feedback 
• Proactive – always thinking about what needs doing, and how to get more from the assets we have 
• Inquisitive – looking at what is happening in the industry and how we can learn from this / adapt 
• Enthusiastic – to learn new skills and stay motivated 
• Willing – to support others in order to hit deadlines / targets 
• Creative – coming up with well-considered ideas that are new / innovative 
• Personable – able to build a rapport with colleagues and clients 
• Accountable and responsible – recognises your role in the team, and the importance of meeting deadlines and keeping people updated 
• Mature – takes onboard feedback and uses this to improve and develop 
• Professional – communicating internally and to clients in a way that is efficient, effective and helps inspire trust 
• Organised – able to meet deadlines and keep on top of priorities 
• Prepared – attends brainstorms and meetings with well researched / considered contributions 
• Attentive – when checking your working and ensuring it meets expectations (quality) 

Day to Day Client Responsibilities

• Keeping yourself well-informed of ‘hot’ topics in the media and on social media and sharing these around the team 
• Coming up with well-considered ideas based on supplied briefs 
• Helping coordinate brainstorms, and select the strongest ideas (with guidance) 
• Helping write up idea concept slides 
• Helping suss out potential production timings for roadmaps 
• Helping write up campaign proposals 
• Helping determine the best sources of data for a potential campaign (some initial feasibility checking) 
• Helping with desk research for campaigns 
• Helping draft and analyse survey questions  
• Helping to determine key findings and strongest media angles 
• Writing up press releases and onsite content 
• Preparing well-researched media lists and keeping these updated 
• Pitching to press via email and responding to Response Source requests  
• Writing design briefs for our studio team
• Helping with auditing and research for strategy development  
• Leveraging media contacts / relationships and tools to get feedback, and seek out new opportunities for clients  
• Finding and logging new results
• Preparing status reports / campaign wrap-up reports for specific clients 
• Keeping notes on client calls if requested  
• Providing updates on calls and asking questions about results / activity if required 

Team / 121 / Admin Responsibilities

• Supporting colleagues by offering help when you have time and sharing great media contacts / feedback / opportunities 
• Doing your timesheets every day 
• Sharing ‘end of day’ update emails
• Updating your 121 form ahead of meetings 
• Following holiday booking and handover processes 
• Completing your Task Manager hours at the end of the month 
• Accurately logging results in the PR Hub 
• Creating case studies or blogs for marketing (when feasible / requested) 
• Helping proof colleagues’ work for spelling mistakes / typos 
• Helping mentor or train work experience / more junior colleagues 

Progression Expectations

• Consistently good results (with results across multiple clients rather than just one or two) 
• Deadlines met – activity delivered in line with roadmaps that you may have helped coordinate 
• Evidence of well researched contributions to brainstorms 
• Evidence of good writing skills for core PR assets 
• Evidence of an ability to run some small projects / campaigns with support or guidance from an Account Manager or Account Director
• Evidence of good research skills – understanding how to run a survey, and what ‘free’ data sources we could use 
• Evidence of good attention to detail across all your work and written comms 
• Evidence of effective teamwork including helping determine priorities 
• Evidence of effective solo work 
• Evidence of proactivity to solve a problem such as a campaign not getting results 
• Evidence of proactivity to learn and develop new skills without being pushed by management 
• Evidence of maturity when / if faced with formative feedback 
• Evidence of a top line understanding of key commercial elements / tools
• Evidence of an understanding of internal cost per link and cost per results targets 
• Evidence of an ability to mentor others in how to use key PR tools
• Evidence of an understanding of how to use key SEO tools
• Completion of recommended training  
• Admin consistently completed without reminders from management 
• Professionalism, positivity, enthusiasm 
• Encouraging of other team members – both when they’re doing well, and if/when they’re struggling 
• Positive feedback from colleagues