About Us

Who are equation?

The go-to specialist agency for all things paid. Unrestricted by sector, we work with clients to deliver conversions through a no-nonsense approach. From PPC to Remarketing, Shopping to Programmatic, CRO to UX, we create campaigns that perform.

As part of idhl – Prolific North’s #1 Digital Agency 2022 and 2023 - equation is one of the agencies that form this award-winning Group.

What are the benefits of working with us?

Employee well-being is high on our agenda. Our people are at the heart of everything we do and make us who we are. Ensuring you’re always well looked after, we offer:

  • Performance based bonus schemes
  • 26 days holiday plus bank holidays and a birthday lie-in
  • Two additional days for wellbeing and a volunteering day
  • Additional annual leave purchase scheme
  • Hybrid working (a mix of office and home based for many of our roles)
  • Flexible working scheme
  • Company pension scheme and health care cash plan
  • Private health care dependent on length of service
  • Clear training and progression programme
  • Regular company events and awards
  • Employee perks portal
  • Plus many more, visit our careers page for more details

Training and Development 
Investing in our people is of the utmost importance to us. Harnessing potential, we want to improve your job satisfaction and endeavour to support your career aspirations with our training and development programme.

We’re continually striving to be an inclusive employer, one that provides equal opportunity and fair access that enables us to attract, develop, and retain the very best people irrespective of background, beliefs, or personal characteristics.  We believe it is our differences that come together and make us stronger and successful as an organisation.

About The Role

Your role as PPC Executive:

As a PPC Executive you will be working within our Paid Media team building, implementing and tracking paid search and display campaigns for a range of websites across a varied client portfolio with a view to generating targeted traffic and increasing conversions.

Working closely with account managers, PPC Executives are expected to deliver insight to our clients on account performance, as well as demonstrating a sound understanding of client KPIs. A keen eye for detail is critical, along with a passion for the industry and team-work.

Main Accountabilities 
  • Responsible for producing weekly/monthly reports with detailed commentary, insights and actions.
  • Work alongside Account Managers and peers to drive performance and growth for clients.
  • Build search, display, video, shopping and PMax campaigns.
  • Optimise campaigns across multiple platforms, including Google Ads and Microsoft Ads.
  • Undertake keyword research analysis
  • Budget management
  • Ad Copy writing and testing
  • Completing regular Search Query reporting
Core Knowledge and Skills


  • You will be organised, determined and persistent
  • As well having excellent written and verbal communication skills you will have a strong customer service ethos and ability to build lasting relationships.
  • Meticulous attention to detail
  • Strong knowledge of Excel
  • An ability to consistently manage time appropriately and prioritise workload to ensure deadlines are consistently met
  • Knowledge of the Google and Microsoft Ads interfaces
  • Knowledge of how measurement and tracking works
  • Knowledge of common metrics within paid media e.g. relationship between metrics, understanding definitions, calculations and the impact of these
  • Knowledge of Google Analytics

  • Comfortable in supporting peers and knowledge sharing
  • Knowledge of digital marketing strategy 
Qualification/Experience Requirements


  • Previous experience within a paid media environment and be eager to build on this and develop within our company
  • Basic to intermediate knowledge of the search engine marketing industry
  • Ideally 8-10 months experience in a PPC role gained from a search agency or in-house position
  • Some knowledge of Internet and web development technologies HTML, XHTML, CSS
  • Completion of the core Google Ads certificates
Typical Goals and OKR's for the role

Meet monthly targets

  • Reports are completed and issued by the deadline
  • Maintain productivity at 75%

Support your peers and the team

  • Collaborate closely with TAMs to ensure accurate and timely client reports jointly meeting reporting deadlines
  • Demonstrate proactive support to TAMs by assisting in technical tasks and providing necessary guidance for your professional development

This is a hybrid role split between home and office working, ensuring you work from your contracted office on the relevant allocated day (Harrogate Tuesday, Manchester Wednesday, Leeds Thursday).

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